Every parent knows the feeling. The school newsletter, the class WhatsApp group, the after-school club email, the reminder about non-uniform day that arrived at 9pm the night before. None of it is difficult on its own, but together it adds up to a constant background hum of things to remember. Today we are launching our newest product to take that load off your plate: MeetAlice.
The Mental Load Is Real
A recent BBC News feature, “Why more women carry the ‘mental load’ — and how couples can share it”, put a name to what so many parents feel: the invisible work of planning, remembering and anticipating everything that keeps a household running. One study it cites found mothers handle 71% of the tasks that take mental effort — the school trips, the WhatsApp groups, the appointments.
That is exactly the load Alice was built to lift.
Forward the Chaos. Get Back a Calm Plan.
MeetAlice works with the messages you already receive. There is no new app for schools to adopt and no forms to fill in. You simply forward school emails and class chats to your family’s dedicated address, and Alice does the rest — picking out the events, deadlines, payments and “what to bring” items, and filing them into a daily plan and a shared calendar. Every item links back to the original message, so you can always check the source.
What Alice Does For You
Today A single daily view of what’s happening, what needs to go in the bag, and which tasks are due — colour-coded by child so you can see at a glance who needs what.
Inbox A clear summary of what Alice did with each message you forwarded — events added, payments spotted — with one tap back to the original.
Calendar Your family calendar fills itself in from forwarded messages, grouped by day and shared between both parents, so the plan lives in one place rather than in one person’s head. Alice knows the usual routine, and spots the one-offs — like a dance class that moves to 11:00 just for the Christmas special.
Notifications — Alice speaks first Nudges in advance, not at the last minute. Alice will flag when two commitments clash and only one parent can drive, and sends a single daily summary rather than a stream of noise.
Your Family’s Life Stays Your Family’s
We built MeetAlice with privacy at its core. Nothing from a new sender is acted on without your approval, and you can leave at any time and take your data with you.
Pricing
MeetAlice comes with a 60-day free trial, then costs £4.99 per month for the whole family. You can cancel at any time, and billing is handled through the App Store or Google Play.
Get MeetAlice
MeetAlice is available now on iOS and Android:
Find out more at meetalice.io and follow along on X at @meetalice_app.